Many companies reach a stage where growth becomes harder to manage.

What worked in the early stages begins to break down:

• decision-making slows

• margins become pressured

• teams lose alignment

• execution becomes inconsistent

At that stage, leaders often need something different from traditional consulting.

They need an experienced strategic advisor who understands the reality of running a business.

Nancy Fernández is a business transformation leader, strategic advisor, and change management professional with more than 20 years of executive experience driving growth, organizational alignment, and commercial performance across Puerto Rico and the Caribbean.

Throughout her career, Nancy has led sales, marketing, and business operations for multinational organizations, managing complex markets, cross-functional teams, distributor networks, and multi-million-dollar business portfolios. Most notably, she directed a $100+ million consumer goods business spanning more than 20 Caribbean markets, helping organizations navigate growth, market expansion, and operational complexity.

Her experience extends beyond commercial leadership. Nancy has led organizational redesigns, workforce transformations, strategic planning initiatives, culture and engagement programs, and cross-functional change efforts in environments where execution and alignment were critical to business success.

An Accredited Change Management Professional and SCORE Mentor, Nancy combines corporate leadership experience with practical advisory expertise. She is passionate about helping leadership teams move from reactive decision-making to disciplined execution by creating the structures, processes, and accountability systems required for sustainable growth.

She founded Reset For Growth after observing a recurring challenge across organizations of all sizes: growth often creates complexity faster than businesses can adapt. Through strategic advisory services, transformation initiatives, and leadership alignment programs, she helps companies restore clarity, strengthen execution, and build the operational foundation needed to scale with confidence.

• Our work is grounded in real leadership experience across Puerto Rico, the Caribbean, and international entrepreneurial ecosystems.

• Led a $100M+ consumer business across Puerto Rico and Caribbean markets, delivering sustained operating profit while managing complex distributor networks and cross-functional teams.

• Designed joint business plans with leading distributors across the Caribbean, strengthening commercial partnerships and driving category growth across multiple markets.

• Implemented revenue growth management and portfolio strategies that improved margins, optimized product mix, and generated multimillion-dollar commercial impact.

• Led operational and organizational transformations across multicultural teams, aligning strategy, structure, and execution in fast-changing market environments.

• Strengthened execution discipline through integrated business planning, improving decision-making, accountability, and performance management across leadership teams.

• Advised a healthcare services organization on customer experience transformation, conducting a full diagnostic of the service journey and designing an implementation plan that improved operational alignment and client satisfaction.

• Mentored and advised artisan-led enterprises through international nonprofit initiatives, supporting entrepreneurs in redesigning business models, preparing for international market expansion, and strengthening operational structures to sustain growth.